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What's Big for Father's Day? Survey Says Gift Cards

Brentwood, Tenn. - Shopping for that special gift for Mother's Day is a breeze with many options mom would love: jewelry, flowers, candy and a whole host of other gift items available. But Father's day presents a bigger challenge for most people.

"Unless your dad is engaged in a particular hobby or sport, shopping for Father's Day can be baffling," said Bob Skiba, executive vice president and general manager of Comdata's retail division. "There are far fewer generic gifts - such as flowers - for men than for women. A lot of people find Father's Day shopping a chore."

"That's why gift cards are a great alternative. They let Dad pick his own gift when he's ready."

Based on a recent national survey, Comdata expects Father's Day to represent another great time of year for gift card sales.

The survey reported:

• Gift card purchases for fathers are on the rise, with 21 percent more consumers purchasing gift cards for their dads in 2007 than 2006.
• Packaging is also important, with gift givers stating that while they usually send gift cards in a gift card envelope, unique packaging (like placing a gift card in a toolbox) is unexpected and well-received.
• One-quarter of purchasers bought one or more gift cards online. Of those, approximately one-third indicated that this was the first time they had purchased a gift card through the internet.
• One-third of respondents are interested in a gift card that allows them to record a personal message.
• Four out of five consumers participating in the survey say that they would prefer to receive a gift card from a favorite store rather than a gift chosen for them by the giver.
• Purchasers loaded a higher average dollar amount on the cards they gave, with per capita spending increasing 15 percent.
• 53 percent of respondents say they often spend more than the original amount on the gift card, adding an average of 17 percent.

About Comdata Corporation
Comdata^® Corporation (www.comdata.com) is redefining the movement of money and information through innovative payment solutions. Comdata provides custom solutions for a wide range of industries such as transportation, retail, government services, aviation, construction, service businesses, restaurants and hospitality. Innovative electronic payment solutions range from credit and debit cards, gift and loyalty cards, fleet, fuel, payroll, purchasing and T&E. As a full-service merchant processor, Comdata's platforms support both its proprietary and branded card networks, as well as card processing for all card types. Headquartered in Brentwood, Tennessee, Comdata employs more than 1,600 people worldwide. Comdata is a wholly owned subsidiary of Minneapolis-based Ceridian Corporation (NYSE: CEN).

About Ceridian
Ceridian Corporation (NYSE: CEN) is an information services company serving businesses and employees in the United States, Canada and Europe. Ceridian is one of the top human resources outsourcing companies in each of its markets, and offers a broad range of human resource services, including payroll, benefits administration, tax compliance, HR information systems and employee advisory programs. Through its Comdata subsidiary, Ceridian is a major payment processor and issuer of credit cards, debit cards and stored value cards, primarily for the trucking and retail industries in the United States.
www.ceridian.com

Media Contact:
Kedran Whitten, VP Marketing & Communications
615.376.6986 or kwhitten@comdata.com