Newsroom:
Stored Value Solutions Press Releases
12-09-2005
Top UK retailer WH Smith partners with Stored Value Systems to deliver fully integrated gift card program with multi-channel capabilities
BRENTWOOD, Tenn. - Stored Value Systems, Inc. (SVS), a wholly owned subsidiary of Brentwood-based Comdata Corporation, has worked with WH Smith, one of the UK's leading retail groups to successfully launch its new gift card program. Stored Value Systems supplies a complete solution to WH Smith including transaction processing, plastic card supply and the provision of software so support WH Smith's customer service, accounting and marketing requirements.
Gift cards are now available in all of WH Smith's 542 high street stores. . The electronic gift card has been introduced to provide WH Smith customers with a more desirable solution to meet their gift voucher needs.
"We are proud to work with WH Smith to provide a fully integrated and industry leading gift card programme. WH Smith is already beginning to see a positive customer response to the introduction of the electronic gift cards." said SVS International Executive Vice President and General Manager Tom Recktenwald.
Ian Sanders, Head of Business Development for WH Smith Retail said, "We chose SVS because of their extensive experience in supporting large retailers and their flexible solution."
"Gift cards will reinforce our well established gift offering with Christmas fast approaching," Sanders added. "We've worked hard to provide an extensive range of colourful designs to cater for both adults and children; including a WH Smith Bookcard and a number of unique designs from Disney."
About Stored Value Systems
Since introducing the first-ever magnetic-striped retail gift card to shoppers in 1995, Stored Value Systems, Inc. (SVS) is one of the world's leading providers of electronic gift cards and other card-based transaction programs. International retailers rely on SVS to create customer loyalty, increase sales and strengthen their competitive position in the retailer marketplace. Headquartered in the United States, SVS is a wholly owned subsidiary of Comdata® Corporation. For more information, visit www.storedvalue.com.
About Comdata Corporation
Comdata® Corporation (www.comdata.com) is a leading business-to-business issuer and processor of payment cards, primarily in the retail and transportation industries. Comdata's range of products and services include fleet, fuel, purchasing, T&E, payroll/reimbursement, EBT, gift and loyalty cards and processing. A full-service merchant processor, Comdata's platforms support both its proprietary card networks as well as processing for any card tender a merchant may accept. Headquartered in Brentwood, Tenn., Comdata employs more than 1,500 people nationally and internationally. Comdata is a wholly owned subsidiary of Minneapolis-based Ceridian Corporation (NYSE: CEN).
About Ceridian
Ceridian Corporation (NYSE: CEN) is an information services company serving businesses and employees in the United States, Canada and Europe. Ceridian is one of the top human resources outsourcing companies in each of its markets, and offers a broad range of human resource services, including payroll, benefits administration, tax compliance, HR information systems and employee advisory programs. Through its Comdata subsidiary, Ceridian is a major payment processor and issuer of credit cards, debit cards and stored value cards, primarily for the trucking and retail industries in the United States. For more information, visit www.ceridian.com.
About WH Smith
WH Smith PLC, one of the UK's leading retail groups, is made up of two core businesses - WHSmith Retail and WHSmith News. WHSmith Retail has 542 high street stores, 200 travel stores at 125 airport and station locations across the UK and WHSmith Direct - www.whsmith.co.uk - serving customers on the internet 24 hours a day.
The High Street business sells a wide range of newspapers, magazines, stationery, books and entertainment products. WHSmith Travel sells a tailored range of newspapers, magazines, books and confectionery products for people on the move.

