Make your program successful today with KnowHow from Ceridian Stored Value Solutions

Timeline

Stored value cards have come a long way from their original purpose to replace paper certificates. Gift cards are now an integral part of a company’s growth and success. Ceridian SVS has led the market through this entire evolution. Here are some highlights of the changes we led in the prepaid market.

Initiated processing prepaid card solutions for government programs (1992)
Introduced magnetic stripe gift card with CVV technology for added security
Expanded the use of gift cards to merchandise return cards, maintaining return revenue for our client base and revolutionizing the retail market
Introduced proprietary quality assurance platform for card production, preventing duplicate card numbers being released into the market
Added web redemptions to gift cards to accommodate growing e-commerce market
Introduced third party gift card mall programming to our customers
Initiated currency conversion to facilitate international programs and international gift card growth
Created our Analytical Reporting system to provide transitional reporting from financial-based reporting to in-depth customizable reports for enhanced decision making, especially for marketing program managers
Introduced business-to-business and business-to-consumer e-commerce solutions
Provided first franchise settlement services for gift cards
Built and introduced customized Card Inventory Management System (CIMS) to ensure all stores had gift cards to sell at all times
Created a dynamic solution for promotional cards, positioning gift cards as a unique driver for increased customer engagement